Every business website loses enquiries. The visitor who asked at 11 pm and never got a reply, the message that went unread over the weekend, the form submission that sat in an inbox for three days — each one is a lead someone else answered first. This calculator turns those invisible losses into a rupee (or dollar) figure your team can act on.
How to use this tool
- Enter the enquiries your website gets in a typical day (calls, messages, forms and chats all count).
- Set the share that go unanswered or are answered too late to convert.
- Set your close rate on enquiries you do answer.
- Enter what one customer is worth to you on average.
- The tool multiplies through to a monthly revenue figure.
Why we built this tool
Small businesses everywhere lose more revenue to slow replies than to any single marketing channel underperforming. A ₹999-a-month AI chatbot pays for itself if it captures even a handful of the leads currently walking. Use this to make that case to a partner, a co-founder or yourself.